Redwood Credit Union is looking for a Market Analytics Analyst II, who will be responsible for analyzing data, Member demographics and behavior that results in actionable insights to support internal objectives, product development, and market penetration. The team provides standard reports and analytics to the product owners and management that drive decisions on product, service, geography, and channels. Use business data to identify and segment target audiences. Conduct competitive and market research and analysis. Responsible for a variety of functions needed to support the organization’s goals and strategic initiatives.

Key Responsibilities

Department Operations:

Convert data into useful insights used to drive decision making. Use the data warehouse, MCIF system, or third-party systems along with other data tools and resources to target key audiences. Provide regular reporting and analysis and provide recommendations
Develop segmentation strategies to contribute to the expansion of relationships
Proactively identify opportunities for income generation
Provide information from the data warehouse and/or MCIF and/or work with other departments/vendors to retrieve, review, analyze and communicate key data, results, trends, and implications
Provide market share data and analysis
Collect and analyze data on Member demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand
Work with Marketing and Communications/PR Department staff to assist with pre and post data and results analysis for marketing campaigns to determine effectiveness and Return on Investment (ROI), including developing ROI templates. Review regional and national economic data, prior promotional results and suggest strategies for enhanced target marketing and results
Utilize the data warehouse and/or MCIF and other data to perform market, competitive, product and channel research. Conduct research and collect data for planning initiatives. Provide analysis, summary comments and recommendations; effectively communicate this information
Prepare reports of findings, illustrating data graphically when appropriate, and translate complex findings into written text that includes analysis, insights, implications, and recommendations
Seek and provide information to help the Credit Union determine its position in the marketplace
Work with the Credit Union’s Information Technology department to ensure proper data maintenance, uploads, and security
Provide support on a variety of projects, events, and efforts
Provide excellent service to Members, Officials, management, staff, vendors, and community contacts and ensures positive relationships with a diverse group of people
Support management and staff with written/verbal communications and provide reports that include strategic and tactical recommendations to ensure effective results, to include using predictive analytics and tools that aid in targeting
Participate as a team player in the Market Analytics department and across the organization
Take active role in community events and contribute to local area non-profits via volunteerism, expert knowledge sharing, and serve as an ambassador in the community on behalf of RCU

Competitive and Market Research:

Act as key resource to support market research efforts to include running reports and analyzing data to make recommendations. Resources include Callahan, S&P, CUNA, or other sources that include economic or competitor data, Member surveys, focus groups or other quantitative and qualitative research needed by the organization
May conduct other surveys of the membership and potential Members, including working with the Credit Union’s Digital Experience department to place surveys on the company website, communicating to staff, tracking, and reporting results
May provide analysis and reports as requested to support ALCO
Provide support to Credit Union advocacy efforts by providing research, analysis, reports, and communication
Follow policies and procedures; report changes as needed
Stay up to date by attending training, reviewing professional publications, monitoring industry statistics, following trends, interfacing with vendors/business partners, networking and maintaining professional relationships to enhance technical knowledge

Join us and discover why you'll love working at Redwood Credit Union!

ABOUT REDWOOD CREDIT UNION (RCU):

At Redwood Credit Union, our mission is to passionately serve the best interests of our Members and communities. Since 1950, we have been dedicated to supporting the financial well-being of our Members through better rates, low or no fees, and best-in-class customer service. Our purpose is to inspire hope and elevate the financial well-being of our communities one person at a time, through good times and bad.

As a not-for-profit financial institution, we are committed to a people-first approach, which is reflected not only in how we serve our Members, but also in how we treat our employees. Our leadership team is deeply focused on fostering a culture of heart and empathy, integrity, passion, inclusion, meaningful relationships, excellence, and ensuring financial well-being for all.

Why work for Redwood Credit Union?

29th largest credit union in the U.S. and the largest financial institution based in the North Bay
Awarded a 5-Star Rating based on 6/30/24 financial data by Bauer Financial
Recognized by Newsweek as one of "America's Greatest Midsize Workplaces 2025"
Recognized by Newsweek as one of "America's Best Credit Unions 2024"
Recognized by Forbes as one of “America’s Best Small Employers 2023"
Voted Best Places to Work in the North Bay 20 years in a row
World-class Employee Engagement scores
Rated Superior in Service by more than 90% of Members, surveyed by SF Gate
Industry leading Net Promoter Scores across the U.S

Minimum Qualification: Knowledge, Skills and Abilities

Advanced knowledge of a data warehouse, MCIF, Customer Relationship Management or similar database systems
Experience working with large datasets. Ability to query, aggregate, and manipulate data using SQL and/or Python
Reporting experience through SQL, Tableau, Python preferred
Analytical aptitude to explain why through data. Able to analyze, describe, and explore Member behavior
Experience with Python preferred
Predictive modeling experience a plus
Knowledge of statistical packages and/or data mining applications
Knowledge of survey methods, tools, resources, and techniques
Translate business requirements into technical solutions
Proficient in computer skills including Word, Excel, PowerPoint, mapping software and MCIF systems or similar database systems
Excellent organizational skills and ability to prioritize and successfully manage multiple tasks and deadlines simultaneously
Ability to analyze situations and make recommendations
Ability to effectively research, analyze and report data. Also has ability to make recommendations based on data findings
Strong communication skills, including verbal, written and presentation skills
Ability to establish and maintain effective working relationships with a diverse group of people

The ideal candidate has a combination of education and experience equivalent to a bachelor’s degree in economics, business administration, data analysis, math, statistics or similar, plus a minimum of three years of related experience.

Compensation: Base starting range: $38.00 to $50.00 per hour commensurate with experience.

Our base salary starting range is based on scope and responsibilities of the position, candidate's work experience, education/training, key skills, and internal peer equity. We offer a competitive total rewards package including a wide range of medical, dental, vision, financial, and other benefits.

Redwood Credit Union offers a robust benefits package to our eligible employees including:

Competitive medical, dental, and vision insurance, mental health offerings
Employee performance incentive plan
Salary Advancement– Merit increase based on performance
401(k) program with employer match
Time Off- Competitive PTO accrual plus 11 paid company holidays and your birthday off!

RCU Discounts and Perks:

RCU employees are eligible for a .75% discount off RCU standard collateral auto loans
RCU employees are eligible for a 1% discount on all recreational or boat loan products
2% discount off Visas and LOC Loans through RCU
0% interest loan to support employees with various immigration related expenses such as visa application fees and relocation costs. Loan amount up to $1,000
0% interest loan to support employees with expenses associated with the naturalization process. Loan amount up to $15,000
0% interest on garment, fitness, or home office equipment loan of up to $500
100% financing for employee purchased homes!

Physical Requirements:

Ability to stand, bend, stoop, sit, walk, twist, and turn
Ability to lift up to 15 pounds
Ability to use a computer keyboard and calculator
Work environment is indoors; majority of the time is spent sitting at a desk
Redwood Credit Union is not offering Visa transfers and/or sponsorships for this position.

Internal Team Members: If you are a current Team Member, please apply through the internal careers page located in RCUNET.

We are an Equal Opportunity Employer

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us at careers@redwoodcu.org.

Redwood Credit Union

New Jobs

Market Analytics Analyst II