Get to know Okta
Okta is The World’s Identity Company. We free everyone to safely use any technology—anywhere, on any device or app. Our Workforce and Customer Identity Clouds enable secure yet flexible access, authentication, and automation that transforms how people move through the digital world, putting Identity at the heart of business security and growth.
At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we’re looking for lifelong learners and people who can make us better with their unique experiences.
Join our team! We’re building a world where Identity belongs to you.
About This Role
We're not building just another campaign team. We're building the future of how Okta and Auth0 go to market — using signals, buyer intent, and growth experimentation to create real pipeline.
As our first Growth Strategist & Program Owner, you’ll help design, test, and scale signal-based GTM programs from the ground up. You’ll work directly with our Director of Strategic Growth Experiments to turn market insights into action — and action into meetings, pipeline, and repeatable playbooks.
This role is part operator, part growth hacker, and part strategist. If you were a top SDR or GTM player who’s ready to move upstream, build fast, and help scale a new kind of growth motion — we want to talk.
What You'll Do
Signal to Strategy:
- Translate real-world signals (e.g., tech migrations, funding, GenAI adoption, leadership changes) into GTM programs.
- Own research, enrichment, and outreach planning using tools like Clay, 6Sense, CommonRoom, Keyplay, and more.
Outbound Experimentation:
- Write and test outbound messaging across personas, industries, and triggers.
- Run 1–2 outbound experiments per month, from idea → execution → insight → playbook.
Program Ownership:
- Build and manage outbound kits, messaging blocks, and partner with SDR enablement.
- Partner with Regional Marketing, PMM, SDRs, and Digital to activate plays across channels.
Learn, Iterate, Scale:
- Track what’s working (and what’s not) through reply rates, meetings booked, and early pipeline.
- Package learnings into repeatable formats: docs, videos, and/or dashboards.
What We’re Looking For
You are...
- A top-performing ex-SDR or growth-minded marketer – you know what real pipeline takes and want to scale it.
- A builder with strong instincts – you don’t wait for the perfect brief, you figure it out.
- A sharp communicator – your writing is crisp, compelling, and customer-first.
- Fast, curious, and coachable – you thrive in ambiguity and want to grow into a leadership role.
- Obsessed with GTM – you read up on market shifts, signals, triggers, and tools.
Bonus Points If You...
- Have built outbound sequences using Outreach, Clay, OctaveHQ.
- Know your way around ABM or multi-channel campaign design.
- Have partnered closely with SDRs or led messaging for outbound before.
- Have strong opinions on what makes good vs. bad messaging.
What Success Looks Like
- 3+ tested GTM experiments launched within your first 90 days.
- Outbound messaging that drives real replies and meetings.
- Trusted by SDRs and marketing partners for what “works.”
- Systems and workflows that scale beyond you.
What You’ll Grow Into
- Growth Strategy Manager.
- Vertical or region pod leader (e.g., FinTech, SaaS, HealthTech).
- Builder of a repeatable GTM experimentation engine.
Why You’ll Love This Role
- You’ll work directly with a strategic growth leader (that’s me) who’s here to coach, challenge, and grow with you.
- You’ll learn more about GTM, experimentation, and signals in 6 months than most people do in 2 years.
You’ll be part of redefining how one of the most important identity platforms grows.
Below is the annual base salary range for candidates located in California, Colorado, New York and Washington. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program please visit: https://rewards.okta.com/us.
The annual base salary range for this position for candidates located in California (excluding San Francisco Bay Area), Colorado, New York, and Washington is between:
$128,000—$192,000 USD
What you can look forward to as a Full-Time Okta employee!
- Amazing Benefits
- Making Social Impact
- Developing Talent and Fostering Connection + Community at Okta
Okta cultivates a dynamic work environment, providing the best tools, technology and benefits to empower our employees to work productively in a setting that best and uniquely suits their needs. Each organization is unique in the degree of flexibility and mobility in which they work so that all employees are enabled to be their most creative and successful versions of themselves, regardless of where they live. Find your place at Okta today! https://www.okta.com/company/careers/.
Some roles may require travel to one of our office locations for in-person onboarding.
Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws.
If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this Form to request an accommodation.
Okta is committed to complying with applicable data privacy and security laws and regulations. For more information, please see our Privacy Policy at https://www.okta.com/privacy-policy/.
