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Alick Law
Director, Cybersecurity Customer Success at Microsoft
Seattle, WA, United States
Details
Experience:
Help customers improve resilience against cybersecurity risk and derive business value from their investments.
Unblock implementation challenges of cybersecurity products and services.
Lead Data analytics and business insights to enable a data-driven approach to decision making and execution.
Streamline customer experience through orchestration across delivery, sales and partner touch points.
2020 : Present
Microsoft
Director, Cybersecurity Customer Success
Worldwide Sales Landing lead reporting to global head of sales
Strategy Development - Develop strategies to support goals and priorities of the global cybersecurity sales organization
Field sales execution - Analyze sales outcome and customer feedback to drive continuous improvement
Programs - Ensure successful rollout across the world to help land sales initiatives, go-to-market efforts with largest enterprise customers
Field readiness - Drive field engagement in virtual training, Executive meetings, field readiness events
Field Connection - Establish field relationships and ongoing engagement to formalize connection channels and escalation management
Cross group collaboration - Lead coordination with other relevant sales, partner, marketing organizations across the company to ensure aligned execution efforts
2018 : 2021
Microsoft
Director, Cybersecurity Solutions Group Sales
Drove Cross-product group alignment of sales and customer success execution prior to Microsoft 365 launch
Led expansion of Microsoft FastTrack Customer Success Service to support Windows 10 adoption
Developed planning models and executed engagement program with top global partners
Led engagement with field teams to accelerate enterprise sales of Windows 10 in emerging markets and corporate customers
2016 : 2018
Microsoft
Director of Microsoft 365 Marketing
• Developed partnerships with healthcare providers, pharma, biotech and medical device companies, academic and research institutions to establish the relevance of the Sensoria technology platform across relevant healthcare scenarios. Secured clinical partner to conduct patient validation study. Announced the first IoT-enabled orthotic to monitor patient adherence and gait parameters.
• Developed revenue opportunities for both consumer and commercial channels of smart garment running system.
• Led marketing of Sensoria products through consumer channels.
• Led negotiations with retail and distribution partners to establish retail presence in the US and international markets.
• Engaged with enterprise organizations to drive adoption of Sensoria technologies into new and existing products. Released new mobile app and smart t-shirt system with auto manufacturer to monitor car performance and also driver’s cardio fitness. Drove business negotiations and led drafting of agreements.
• Partnered with product team and legal consuel on intellectual property activities, including patent prosecution, litigation and trademark registrations.
2014 : 2016
Sensoria Inc
Director of Marketing and Business Development
Develop sales cluster strategies and roadmaps, establish account priorities and sales objective.
Develop, implement and manage the execution of a sales/licensing process to support the development of licensing program.
Ensure account planning and execution activities are aligned to sales strategies and actions that will optimize the sales cycle.
Develop engagement strategies, value propositions, deal structures, and pricing support to support sales objectives.
2012 : 2014
Intellectual Ventures
Sr. Manager, Business Development - Global Licensing
Unblock implementation challenges of cybersecurity products and services.
Lead Data analytics and business insights to enable a data-driven approach to decision making and execution.
Streamline customer experience through orchestration across delivery, sales and partner touch points.
2020 : Present
Microsoft
Director, Cybersecurity Customer Success
Worldwide Sales Landing lead reporting to global head of sales
Strategy Development - Develop strategies to support goals and priorities of the global cybersecurity sales organization
Field sales execution - Analyze sales outcome and customer feedback to drive continuous improvement
Programs - Ensure successful rollout across the world to help land sales initiatives, go-to-market efforts with largest enterprise customers
Field readiness - Drive field engagement in virtual training, Executive meetings, field readiness events
Field Connection - Establish field relationships and ongoing engagement to formalize connection channels and escalation management
Cross group collaboration - Lead coordination with other relevant sales, partner, marketing organizations across the company to ensure aligned execution efforts
2018 : 2021
Microsoft
Director, Cybersecurity Solutions Group Sales
Drove Cross-product group alignment of sales and customer success execution prior to Microsoft 365 launch
Led expansion of Microsoft FastTrack Customer Success Service to support Windows 10 adoption
Developed planning models and executed engagement program with top global partners
Led engagement with field teams to accelerate enterprise sales of Windows 10 in emerging markets and corporate customers
2016 : 2018
Microsoft
Director of Microsoft 365 Marketing
• Developed partnerships with healthcare providers, pharma, biotech and medical device companies, academic and research institutions to establish the relevance of the Sensoria technology platform across relevant healthcare scenarios. Secured clinical partner to conduct patient validation study. Announced the first IoT-enabled orthotic to monitor patient adherence and gait parameters.
• Developed revenue opportunities for both consumer and commercial channels of smart garment running system.
• Led marketing of Sensoria products through consumer channels.
• Led negotiations with retail and distribution partners to establish retail presence in the US and international markets.
• Engaged with enterprise organizations to drive adoption of Sensoria technologies into new and existing products. Released new mobile app and smart t-shirt system with auto manufacturer to monitor car performance and also driver’s cardio fitness. Drove business negotiations and led drafting of agreements.
• Partnered with product team and legal consuel on intellectual property activities, including patent prosecution, litigation and trademark registrations.
2014 : 2016
Sensoria Inc
Director of Marketing and Business Development
Develop sales cluster strategies and roadmaps, establish account priorities and sales objective.
Develop, implement and manage the execution of a sales/licensing process to support the development of licensing program.
Ensure account planning and execution activities are aligned to sales strategies and actions that will optimize the sales cycle.
Develop engagement strategies, value propositions, deal structures, and pricing support to support sales objectives.
2012 : 2014
Intellectual Ventures
Sr. Manager, Business Development - Global Licensing
Company:
Microsoft
Spoken Language:
Chinese (Cantonese)
About
Leading cross functional teams including sales, marketing, research, communications, technical development and consulting services.
Managing new product launch and ongoing management of industry solutions.
Ongoing sales team strategy development, execution discipline, enablement, training and addressing client feedback.
Specialties: Marketing management, business planning, marketing programs, sales strategy, program implementation, training, enablement and product launches,
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