Chad Couser

Details

Skills

Analyst Relations, B2B, B2B Marketing, Brand Awareness, Brand Management, Communication Training, Competitive Analysis, Corporate Communications, Crisis Communications, Executive Communications, Go-to-market Strategy, Integrated Marketing, Internal Communications, Leadership, Lead Generation, Management, Marketing, Marketing Communications, Media Relations, Messaging, Positioning, Press Releases, Product Marketing, Public Relations, SaaS, Sales, Social Media, Social Media Marketing, Software as a Service (SaaS), Strategic Communications, Strategy, Telecommunications, Thought Leadership, Video

About

Multi-faceted marketing professional with expertise in marketing communications, public relations, analyst relations, branding, digital marketing, social media, and internal communications.



Experience and strength in technology, telecommunications, and B2B communications to build brand awareness and drive sales and revenue.



Collaborative approach to integrated marketing communications by leveraging expertise in marketing, PR, social media and employee communications, and other teams to enhance impact and results.



Experience launching new brand identities and campaigns for both external and internal audiences.



Development and implementation of thought leadership and influencer programs leveraging media relations, social media, speaking engagements, events and other strategic communications methods.



Experience in driving employee communications and executive communications activities and providing counsel to executive leadership teams.



Experience with a wide range communications planning and reactionary communications - including issues management and crisis communications, mergers and acquisitions (M&A), workforce reductions, organizational changes, restructurings, and customer service impact issues.



Ability to quickly understanding complicated, technical concepts and communicate them in easily understandable terms.



Leadership and management of internal teams and outside PR, brand and ad agencies.