Lew Tucker
Details
Digital Communications
American InterContinental University
2002 : 2005
Associate of Arts - AA
Broadcast Journalism
Defense Information School
Charles Schwab
Senior Manager, Cybersecurity Communications Strategy
Provide Cybersecurity leadership with strategies on how to use communications to mitigate risk and keep our clients' trust.
2018 : 2021
Charles Schwab
Senior Manager, Communications and Central Reporting
Technology is a core component in Ferguson's drive to $25 billion. As our enterprise grows and changes to reach our goals, timely and effective communications becomes more and more critical. My role, in partnership with IT leadership, Corporate Communications and in alignment with the Ferguson IT strategy is to assess, plan, develop and execute communications plans and strategies, which aim to constantly improve communications timeliness and effectiveness within the IT department and within Ferguson.
• Support Chief Information Officer and IT Leadership communications and engagement efforts in carrying out Ferguson's Technology strategy.
• Develop strategies to break down organizational and operational communications barriers and reduce gaps in awareness and access to explicit information.
• Build and execute communications plans and support Change Management for Enterprise-wide IT projects.
• Synchronize organizational messaging and establish branding standards for all IT communicators.
• Establish communications policies, such as ‘email last’ where, in the event of significant change, leaders and managers conduct face-to-face dialog with their associates prior to email notification.
• Develop technology strategies, including use of intranet portals as 'Centers of Gravity' for team-to-team collaboration.
2015 : 2017
Ferguson Enterprises
Internal Communications Specialist - IT
Managed the Director’s schoolhouse communications and organizational outreach to senior leaders at U.S. Combatant Commands, Service personnel, and other Department of Defense leaders stationed in the U.S. and around the globe.
• Managed JDTC Director’s schoolhouse communications and outreach to senior leaders at U.S. Combatant Commands, Service personnel and other Department of Defense leaders stationed in the U.S. and around the globe.
• Collaborated with the JDTC Operations Officers, Chiefs of Training, Information Technology, Knowledge Management and Course Program Managers to prepare JDTC Director with adequate knowledge and tools to effectively engage with senior military leaders.
• Established customer trust in JDTC stability during DoD’s sequestration funding seizure through targeted engagements, tradeshows and conferences, which resulted in customer agreements to sustain and expand student throughput.
• Developed inter-departmental communications focus groups to build a sense of message ownership and organizational awareness of otherwise siloed communications.
• Conducted in-depth research and interviews to write the organization’s historical narrative and educate internal and external customers on the venerable institution’s past and present challenges and successes.
• Within six months of strategy implementation JDTC’s SEO results grew from two searchable keywords erms to more than 150 page-one search-engine rankings.
• Expanded JDTC SEO from a single home site to content and link-backs on 37 unique customer pages.
SEO/SEM strategy improved JDTC Web discoverability by 87 percent over four years.
Within one month of presence on DoD Intellipedia, JDTC’s wiki reached the top 200 of more than 95,000.
• Developed a proprietary Web discoverability trend tracking system at no additional cost to JDTC, which continues to serve as JDTC’s primary tool for search engine analytics.
2010 : 2015
Northrop Grumman Corporation
Communications Manager, Joint Deployment Training Center
Led Gyro-Trac Marketing and brand management in support of national and global sales.
• Developed Gyro-Trac’s strategic plan to enter the Russian Federation forestry market.
• Selected by Gyro-Trac owner to take key role in spearheading presentations and negotiations with Moscow forestry machine dealerships.
• After one week of negotiations, Russia signed as the largest market in company history.
• More than $1,000,000 worth of equipment sold within one month of dealership agreement.
• Managed Gyro-Trac’s international trade show exhibitions from planning phase to customer follow-up.
• Developed marketing strategy to expand Gyro-Trac’s social media engagement.
• Gyro-Trac’s expanded Web presence allowed for connections with wood energy partners; bringing the business into the alternative fuels market.
• Company website hit-count quadrupled in one month after new approach.
• Produced Gyro-Trac intranet Sales Training videos for worldwide dealers, saving company tens of thousands of dollars in annual travel expenses.
• Designed and created all media print, video and web elements.
• Entrusted by company founder to rebrand the entire fleet of new machines.
• Created sales and training videos for worldwide distribution to customers.
2007 : 2010
Gyro-Trac Corporation
Director of Marketing
Skills
Air Force, Analysis, Avid Media Composer, Avid Technology Products, Confluence, Copy Editing, Copywriting, Creative Writing, Customer Experience, Customer Service, Defense, Discoverability Management, DoD, Event Planning, harmonica, JIRA, Journalism, Leadership, Management, Market Analysis, Marketing, Marketing Communications, Marketing Strategy, Market Research, Message Development, Microsoft Office, Microsoft PowerPoint, Military, Multimedia, New Business Development, Program Management, Project Management, Public Relations, Research, Sales, Senior Leader Engagement Preparation, sharepoint, Social Media, Social Media Marketing, Stakeholder Engagement, Strategic Communications, Strategic Planning, Strategy, Team Building, Technical Writing, Training, Writing
About
A lifelong learner with a passion for connecting people with the right people, processes and technologies to help them reach their goal.
My passions:
• Innovative (out-of-the-box) Communications Solutions
• Communications Strategy
• Creative and Technical Writing (why they are one and the same)
• Organizational and Operational Change Management
• Engagement management
• Customer/Stakeholder Relations
• Message Development and Synchronization
• Brand Management
• Communications tools and technology
• Research, Data Analysis and Measurement
• Service/Product promotion
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