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Melinda Bak
Executive Reporting - Cybersecurity | Strategic Delivery
Orlando, FL, United States
Details
Experience:
2020 : Present
U.S. Bank
Information Security, Governance, Risk & Compliance
► WEBSITE DESIGN - Great looking, high performing small business websites for leaders on a mission. Serving for-profit, non-profit and social-enterprises with under 100-employees. More than 50% of businesses aren't seen for lack of Search Engine Optimization - Let's amplify your digital presence
► SPEECH WRITING & COACHING - Take your next speech from ordinary to extraordinary. Overcome listener-inertia, increase engagement and motivate for outcomes. Using the neural science of engagement, let's level-up what you're already good at - so you can get where you were meant to go
► 6 SESSIONS - This is not your high-school “make eye-contact” coaching. This is neural science for thinkers and doers who want to take what they do to the next level. This is change management that helps you frame your message to overcome resistance and get to breakthrough. Strategic messaging
► BUSINESS CONSULTANT - I amplify what you do best. Advancing businesses and nonprofits to the next stage. Engaging people, aligning program strategy and tactics. Creating stellar outcomes
► SR DIGITAL MARKETING & COMMUNICATIONS STRATEGIST - your story crafted to get the results you know are possible. Engaging brand storytelling through speeches, presentations, web and social media
2016 :
Melinda Bak | Website Design
Communications Strategist - Written & Spoken Word
► GET TRACTION with stories that grab attention, build trust, and keep you front of mind - I find the incredible in your story, align it with your expertise and brand
► OPTIMIZE CONTENT by entwining solid channel strategy and analytics, get leads and increase your ROI - strong stories build interest, build trust, build business
► STELLAR STORY-TELLING that amplifies your message; no one does what you do, the way that you do it - let the world know what you do well. Get heard with greate analytics, stellar storytelling and high-performing strategy
2017 :
Good Lead Media, LLC - Website Design
Website Design, Content Writer & SEO - Communications Strategist
► Writing to inspire breakthrough thoughts and actions, I was honored to serve within an amazing team of passionate and talented advocates, advancing the educational solution that is charter schools.
► KIPP, the Knowledge is Power Program, is the nation’s largest non-profit network of 242 college-preparatory, public charter schools educating more than 100,000 early childhood, elementary, middle, and high school students.
► Partnering with communities and parents, KIPP creates a trajectory for success that launches students from underserved communities into college and watches them graduate at a rate that is 38% higher than peers from similar economic backgrounds, and 10% higher than the national average for all students. Beyond High School, the KIPP team is innovating partnerships and programs that are elevating college graduation rates for low-income, first-generation college-students.
► The KIPP Foundation supports the nationwide work of KIPP schools, educators, leaders, students, alumni, parents and philanthropic supporters.
► As KIPP's Senior Writer, I was privileged to work with a most excellent team to tell the stories of great schools, collaborative educators, equitable opportunity, humble leaders, and hard-earned success.
2019 : 2020
KIPP Foundation
Senior Writer
► THE CHALLENGE : CORPORATE STRATEGY & GROWTH - Take non-profit organization in decade-long downward spiral with depleted bank-accounts, high debt, churlish brand, and make it viable
► THE OUTCOME : REVERSED TRAJECTORY OF DECLINE - Increased participation 3650%, volunteerism 200%; opened leadership pipeline, advanced talent, created diverse and inclusive workplace, made distributive leadership normative
► REBUILT trust by publishing weekly eNews with contagious narrative; inspired vision engagement; provided transparent financials and participation opportunities. Subscription levels rose 66%. Activity and service opportunity participation increased 275%
► REVERSED downward financial trajectory in under 12-months; partnered with CFO and CHRO to balance $7.2-million budget. Increased revenue 20%. Reduced debt almost 50%. Negotiated subsidiary budgets to create self-sufficiency; created data-based reports, briefings, visual and interactive analytics
► CREATED synergetic events with 100-500% growth : Boomers & Beyond Fair, Legacy & Destiny Seminar, Safe-Child Training, Emergency Readiness, Summer Outdoor Movies, Kick-off Events, Family Events, Youth and Children's Events, Adult Classes, Business Meetings
► INCREASED omnichannel operations, vision integration and brand consistency; advanced media and technology investment and updates : updated video production, streaming, sound, lighting, website, publicity, social media campaigns, server, wireless, cabling, security. Increased engagement 35%
► DELIVERED live-streamed weekly speech with audience-specific relevance, multi-generational engagement, power-point, media notes; shaped a contagious narrative. Viewership rose 23%
► IDENTIFIED & DOUBLED income-generating enterprises; built revenue-generating media-studio, renovated Great Hall with 5-star event service, doubled dance academy, rebuilt company store; doubled revenue stream
2007 : 2016
North Heights
Executive Director
U.S. Bank
Information Security, Governance, Risk & Compliance
► WEBSITE DESIGN - Great looking, high performing small business websites for leaders on a mission. Serving for-profit, non-profit and social-enterprises with under 100-employees. More than 50% of businesses aren't seen for lack of Search Engine Optimization - Let's amplify your digital presence
► SPEECH WRITING & COACHING - Take your next speech from ordinary to extraordinary. Overcome listener-inertia, increase engagement and motivate for outcomes. Using the neural science of engagement, let's level-up what you're already good at - so you can get where you were meant to go
► 6 SESSIONS - This is not your high-school “make eye-contact” coaching. This is neural science for thinkers and doers who want to take what they do to the next level. This is change management that helps you frame your message to overcome resistance and get to breakthrough. Strategic messaging
► BUSINESS CONSULTANT - I amplify what you do best. Advancing businesses and nonprofits to the next stage. Engaging people, aligning program strategy and tactics. Creating stellar outcomes
► SR DIGITAL MARKETING & COMMUNICATIONS STRATEGIST - your story crafted to get the results you know are possible. Engaging brand storytelling through speeches, presentations, web and social media
2016 :
Melinda Bak | Website Design
Communications Strategist - Written & Spoken Word
► GET TRACTION with stories that grab attention, build trust, and keep you front of mind - I find the incredible in your story, align it with your expertise and brand
► OPTIMIZE CONTENT by entwining solid channel strategy and analytics, get leads and increase your ROI - strong stories build interest, build trust, build business
► STELLAR STORY-TELLING that amplifies your message; no one does what you do, the way that you do it - let the world know what you do well. Get heard with greate analytics, stellar storytelling and high-performing strategy
2017 :
Good Lead Media, LLC - Website Design
Website Design, Content Writer & SEO - Communications Strategist
► Writing to inspire breakthrough thoughts and actions, I was honored to serve within an amazing team of passionate and talented advocates, advancing the educational solution that is charter schools.
► KIPP, the Knowledge is Power Program, is the nation’s largest non-profit network of 242 college-preparatory, public charter schools educating more than 100,000 early childhood, elementary, middle, and high school students.
► Partnering with communities and parents, KIPP creates a trajectory for success that launches students from underserved communities into college and watches them graduate at a rate that is 38% higher than peers from similar economic backgrounds, and 10% higher than the national average for all students. Beyond High School, the KIPP team is innovating partnerships and programs that are elevating college graduation rates for low-income, first-generation college-students.
► The KIPP Foundation supports the nationwide work of KIPP schools, educators, leaders, students, alumni, parents and philanthropic supporters.
► As KIPP's Senior Writer, I was privileged to work with a most excellent team to tell the stories of great schools, collaborative educators, equitable opportunity, humble leaders, and hard-earned success.
2019 : 2020
KIPP Foundation
Senior Writer
► THE CHALLENGE : CORPORATE STRATEGY & GROWTH - Take non-profit organization in decade-long downward spiral with depleted bank-accounts, high debt, churlish brand, and make it viable
► THE OUTCOME : REVERSED TRAJECTORY OF DECLINE - Increased participation 3650%, volunteerism 200%; opened leadership pipeline, advanced talent, created diverse and inclusive workplace, made distributive leadership normative
► REBUILT trust by publishing weekly eNews with contagious narrative; inspired vision engagement; provided transparent financials and participation opportunities. Subscription levels rose 66%. Activity and service opportunity participation increased 275%
► REVERSED downward financial trajectory in under 12-months; partnered with CFO and CHRO to balance $7.2-million budget. Increased revenue 20%. Reduced debt almost 50%. Negotiated subsidiary budgets to create self-sufficiency; created data-based reports, briefings, visual and interactive analytics
► CREATED synergetic events with 100-500% growth : Boomers & Beyond Fair, Legacy & Destiny Seminar, Safe-Child Training, Emergency Readiness, Summer Outdoor Movies, Kick-off Events, Family Events, Youth and Children's Events, Adult Classes, Business Meetings
► INCREASED omnichannel operations, vision integration and brand consistency; advanced media and technology investment and updates : updated video production, streaming, sound, lighting, website, publicity, social media campaigns, server, wireless, cabling, security. Increased engagement 35%
► DELIVERED live-streamed weekly speech with audience-specific relevance, multi-generational engagement, power-point, media notes; shaped a contagious narrative. Viewership rose 23%
► IDENTIFIED & DOUBLED income-generating enterprises; built revenue-generating media-studio, renovated Great Hall with 5-star event service, doubled dance academy, rebuilt company store; doubled revenue stream
2007 : 2016
North Heights
Executive Director
Company:
U.S. Bank
Spoken Language:
Spanish
About
⚡ WRITTEN WORD STRATEGIST ➥ High Traffic Content & Design, Blogs, Reports, Media
⚡ SPOKEN WORD STRATEGIST ➥ Engaging Speeches, Talking Points, Presentations, PowerPoint
⚡ SERVING PROFESSIONALS ON A MISSION Ⓜ www.MelindaBak.org
⚡ COMMITTED TO INSPIRING ACTION & GETTING RESULTS ➥ Let's talk.
Ⓜ MelindaKBak@gmail.com
⚡ BECAUSE YOUR CAREER & BUSINESS AREN'T AN EXPERIMENT ➥ Let's get it done right.
Certified Digital Marketing Professional, Journalist, Published Author
Executive-Level Messaging, Speech-writing, Presentations (15+years), Business Dexterity
⚡ COLLABORATIVE, Data-Driven Leader and Communications Strategist Ⓜ MelindaBak.org/contact
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