Michelle Campbell
Details
Communication Studies
San Jose State University
Certificate
Project Management Body of Knowledge (PMBOK)
Villanova University
Certficate
Technical Communications/Technical Writing
De Anza College
* Oversight of operations, events, communication, content and content delivery platforms for internal and external audiences, including employees, partners and customers.
* Responsible for technology stack rationalization and roadmap to create fit-for-purpose Enablement Ecosystem.
2022 : Present
OpenText
Global Leader, Cybersecurity Enablement Programs & Communications (OpenText, formerly Micro Focus)
Operational support for the North America CyberRes Sales Leader and his extended leadership team, focused on partnering closely with key stakeholders to implement a comprehensive GTM strategy. Delivered campaigns and initiatives focused on building pipeline and driving business growth, upleveling Sales team productivity, hiring for success, building culture, and creating team cadence.
2021 : 2022
Micro Focus
Chief Of Staff, CyberRes NA Sales
Internal consultative role focused on identifying opportunities to create alignment, efficiency and maximize ROI and revenue across all Go to Market functions, with a focus on Enablement, Partner Engagement, Change Management and Communication.
2020 : 2021
Micro Focus
Business Strategy Lead, Revenue Growth Office
One-year rotational role to engage in strategic initiatives and gain increased visibility and exposure to the global business. Key achievements include :
• Designed and deployed Sales campaigns for Inside and Channel Sales resulting in significant increase in pipeline and revenue.
• Managed cross-functional Tiger Team to resolve product issues and increase customer engagement.
• Planned and managed large-scale Sales Enablement events for broader Sales organization, including project planning, content development, recognition and workshops.
• Represented Sales in company-wide technology transformation effort and established Change Advocate Network within the team to ensure successful adoption.
2019 : 2020
Micro Focus
North America Sales Strategy & Execution Lead
Established Sales Communication capability for post-merger Sales organization and provided executive communication support for Americas President of Sales. Key achievements include :
• Stood up communication cadence, channels and vehicles to enable the success of Sales employees and broader GTM organization.
• Provided communication strategy, leadership and support for Americas President of Sales.
• Developed and led high-impact initiatives to improve organizational performance.
• Created employee engagement program for Top Talent to leverage feedback, affect near-term improvements and create ambassadors.
2017 : 2019
Micro Focus
North America Sales Executive Communication Leader
Skills
Analytical Skills, Campaigns, Change Management, Coaching, Communication, Communication Platforms & Technology, Communications Strategy, Communications Strategy & Planning, Content Management, Content Strategy, Corporate Communications, Crisis Communications, Cybersecurity, Editing, Editorial, Editorial Strategy, Employee Engagement, Employee Surveys, Enablement, Event Management, Executive-level Communication, Go-to-Market Strategy, HR Communication, Human Resources, Internal Communications, Intranet Strategy, Journalism, Large Scale Change Management, Leadership, Management, Marketing, Marketing Communications, Messaging, People Management, Presentation Preparation, Program Management, Project Management, Sales Communication, Sales Enablement, Social Media, Stakeholder Engagement, Start-ups, Strategic Communications, Strategic Planning, Strategy, Team Leadership, Technical Writing, Video Production, Writing
About
Seasoned business leader and Internal Communication professional focused on creating engaging, inspiring experiences and helping companies succeed.
Internal Communications | Employee Engagement
Email: Roja669@gmail.com
● Extensive experience in Internal Communications across a variety of high-tech verticals.
● Strategic communication partner to C-level executives at numerous Fortune 100 companies.
● Experience developing effective communication and change management strategies, deploying innovative approaches across multiple channels, and managing large-scale initiatives to drive business results.
● Proven team leader and certified project manager with the ability to plan and execute complex, global initiatives and successfully lead global, cross-functional teams.
● Promoted five times in five years in current role.
CORE COMPETENCIES:
● Internal Communications Strategy, Planning & Execution
● Executive Communications & Messaging
● HR, Sales & Partner Communications
● Team Leadership & Employee Coaching
● Strategic Planning
● Project Management
● Content Strategy & Governance
● Web Content Production
● Surveys & Analytics
● Large-scale Event Planning & Management
● Presentation Design
● Video Production
KEY ACCOMPLISHMENTS:
● Served as head of Employee Communication Channels for four years at Fortune 20 company with an editorial team of 10. Increased intranet readership 20% YoY.
● Collaborated on and delivered global Employee Ambassador program with live and on‐demand learning sessions in 11 languages, resulting in 28% of employees worldwide completing the program in the first four months.
● Partnered with Talent Management to successfully transform company approach to Performance Management through an integrated change management campaign, including emails, videos, training curriculum and web content. Co-authored case study featured in Bersin by Deloitte Research Library.
● Led the content, design, and production of company “Great Place to Work” application for two years, resulting in eBay making the list of “Best Companies to Work for in America” for the first time.
Contact me at Roja669@gmail.com for Internal Communications opportunities.
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