Stephanie Broyles
Details
Cyber/Computer Forensics and Counterterrorism
University of Virginia
2020 :
Bachelor of Science
California Polytechnic State University-San Luis Obispo
Business Graduate courses : Buyer Behavior, International Business (Marketing), Product Innovation
San Jose State University
Archbishop Mitty High School
2022 DCA Star CMO DCA Live
Driving growth, huge growth.
300% YoY ARR
125% YoY NRR
500+ customers
800M AUM
Learn how we are improving lives adlumin.com
2022 : Present
Adlumin
Chief Marketing Officer
Chief Marketing Officer, Fractional CMO, Advisory Leadership - Fidelis Cybersecurity, Orca Security, TVS Next, Netwoven
• Executive/C-level marketing leadership to small and mid-sized B2B and B2G organizations using a timeshare marketing approach.
• Develop and execute direct and channel Go-to-Market strategies using a proprietary process that ensures accountability (among internal resources and external delivery partners) and measures/tracks program success.
Fidelis Cybersecurity project highlights :
• Brought on to integrate the CloudPassage acquisition into Fidelis Cybersecurity Core product
• Drove company market shift embrace of cloud
• Implemented omnichannel campaigns, and led a net new website redesign
• Programs resulted in improved lead generation and pipeline, increased social media engagement, and record level growth in website traffic (1200%)
Orca Security project highlights :
• Onboarded and developed go-to-market for AWS, GCP, and Azure.
• Achieved multiple integrations and competencies within the engagement.
• 1000x YOY growth. Partnerships influenced unicorn status.
Launched Cloud Service Provider Partner Ecosystem and Programs | Orca Security - October 2020
Orca Security's partner ecosystem and programs are built on mutual trust and a shared mission to secure joint customers’ public cloud infrastructure.
Orca Security Reaches Cybersecurity Unicorn Status | Orca Security - February 2021
By creating a cloud security solution that actually works, Orca Security is one of the fastest among all cybersecurity unicorns to achieve that status!
2020 :
yorCMO
CMO - DC Metro Consulting, LLC
Chief is a private network built to drive more women into leadership positions. Chief is the only organization specifically designed for senior women leaders to strengthen their leadership journey, cross-pollinate ideas across industries, and effect change from the top-down.
2021 :
Chief
Founding Member - DC Chapter
2021 :
CMO Collective
Member
DC Metro Consulting, LLC
• Business Advisory and Strategic Consulting : Advise multinational corporations, investment funds, and strategy consultancies on the product, marketing, and innovation best practices. Drive creative GTM strategies for cybersecurity and cloud technologies.
• Value Engineering : Coordinate with clients and partners to identify areas of collaboration, spark innovation, and deliver value.
2020 :
AlphaSights
Industry Advisory and Consulting - Cybersecurity, Cloud, and Information Technology
Skills
Account Management, Analytics, B2B Marketing, Business Alliances, Business Development, Channel Partners, Cloud Computing, Competitive Analysis, Consulting, CRM, Cross-functional Team Leadership, Demand Generation, Digital Marketing, Digital Media, Direct Marketing, Direct Sales, Enterprise Software, Executive Management, Global Marketing, Go-to-market Strategy, Integrated Marketing, Leadership, Lead Generation, Managed Services, Management, Marketing, Marketing Automation, Marketing Communications, Multi-channel Marketing, New Business Development, Partner Management, Pre-sales, Product Development, Product Management, Product Marketing, Professional Services, Program Management, SaaS, Sales, Sales Enablement, Salesforce.com, Sales Management, Sales Process, Software Industry, Solution Selling, Start-ups, Strategic Alliances, Strategic Partnerships, Strategy, Training
About
CYBERSECURITY, CLOUD, AND INFORMATION TECHNOLOGY FIELD/GROWTH MARKETING LEADER
2023 CRN Women of the Channel CRN
2022 DCA Star CMO DCA Live
10 Most Powerful Women Leaders in 2021 Women Industry Era Leaders
SUMMARY:
Serving the United States on both coasts and everything in between, I am an alliance, channel, business development, and marketing leader with 15+ years of senior leadership experience designing and managing strategic revenue generation programs. By optimizing marketing and opportunity development practices, I successfully deliver consistent growth. I lead cross-functional, geographically dispersed teams, driving target achievement. Additionally, I provide accurate revenue, market, and opportunity forecasts, generating sophisticated market insights that ensure strategic market fit.
KEY ACCOMPLISHMENTS:
— Delivered 65% year-over-year revenue growth for cloud service provider (CSP) clients with first go-to-market plans as the managing director at Palo Alto Networks.
— As the principal consultant at DC Metro Consulting, delivered 4X pipeline growth through integrated programs. Ran a wrap and roll engagement program that raised renewal rates from 78% to 92%.
— Optimized customer relationship management and marketing by implementing technical solutions, aligning essential functions, and driving rapid revenue growth.
— As senior director for global government programs at FireEye, optimized recruiting processes to reduce hiring and contracting costs by 30% while reducing lead times for crucial position hiring and setting a high bar for talent.
CORE COMPETENCIES:
New Business Development • Account Acquisition • Strategic Transformation • Alliance and Channel Development • Demand Generation • Market Analysis • Presentations • Product Marketing • Product Rollout • Budget Planning • Branding • Social Media • Media Management • Target Marketing • Event Planning • Business Operations
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