About BetterBrain:
BetterBrain (betterbrain.com) is pioneering a movement to make evidence-informed brain health accessible to everyone, building on developments in longevity science and AI. Our mission is personal - every team member either carries the APOE4 gene or has watched loved ones struggle with the disease. We've created a holistic solution that empowers people to prevent dementia, think better, and feel better through our proprietary system combining advanced diagnostics, personalized coaching, and cutting-edge technology.
BetterBrain was founded on the belief that a multi-trillion dollar market for health and longevity will dislodge the existing $10T traditional healthcare industry. We are emerging as the leading platform for brain health and dementia prevention, the #1 gap area between clinical care and cutting-edge science. Co-founded by myself & a former McKinsey Healthcare Senior Partner and backed by high-profile investors (nearly $5M in funding to date), we're now looking to expand our team!
Role Overview:
We're looking for a Head of Growth to write and run our D2C growth playbook in a new category. This is a critical role managing everything from digital marketing and content strategy to partnership development and conversion optimization.
Key Responsibilities:
- Build and own our D2C growth engine: Design and execute multi-channel acquisition strategies across digital marketing, content, partnerships, and referrals to scale our proven product-market fit
- Master our conversion funnel: Own the complete customer journey from awareness to purchase, optimizing conversion rates across our freemium model and premium offerings
- Create compelling content and messaging: Develop educational content that builds trust with our audience while positioning BetterBrain as the authority in preventive neurology
- Drive data-driven growth: Build analytics infrastructure, run experiments, and use data to optimize every aspect of our growth strategy and customer acquisition
- Support B2B2C growth: Contribute to our B2B2C efforts across healthcare institutions, employers, the NFL, and more
Qualifications:
- 5+ years of work experience in growth and marketing at a high-growth D2C startup
- Experience with performance marketing, influencer marketing, content marketing, SEO, and brand building
Nice to Have:
- Passion for health and longevity
- Experience with healthcare marketing, especially direct-to-consumer health services
- Experience with B2B partnerships and business development
Why Join BetterBrain:
- Participate in the most epic health disruption of our generation (longevity science and AI)
- Be part of a mission-driven team tackling what we see as the #1 health problem
- Own growth for a rapidly growing startup at an key inflection point
- Competitive compensation including base salary, performance incentives, and equity
Our Values:
Lead with empathy We are privileged to be entrusted by people with their most important organ. When faced with a difficult decision, we always do what's best for people's lives.
Challenge the status quo Our healthcare system is broken — we must challenge/forget everything we've learned. By taking a beginner's mindset, we will rebuild a system in a way that actually works.
Relentlessly pursue excellence Solving Alzheimer's may be one of the most difficult challenges of our time. This means charging fast at hard problems and not stopping until we achieve our very high bar.
Stay curious, stay humble The field of brain health is moving at an incredible pace. We are quick to admit when we don't know something and we continuously update our perspective as the science evolves.
Join us in our mission to create a world where dementia is considered an orphan disease.
If you are extremely interested and have read this far – please send me an email at cedric@betterbrain.com outlining why you're a great fit for the role :)
